The Turbine Art Fair returns to Turbine Hall in 2014 from
17th – 20th July 2014.
TAF14 places emphasis on new work and
promotion of emerging South
African artists. The inaugural fair held
in July 2013, included 28 South African galleries and artists exhibiting
affordable artworks. The fair attracted just over 3000 visitors through the
gates over the course of the weekend. The fair was extremely well received and
visitors expressed their wish for this to become an annual event on the Jozi
calendar.
While still accessible (all artwork will
be priced below R30 000) TAF14 will see greater importance placed on quality
and innovation. In addition, Turbine
Hall’s unique history and position within Newtown and Johannesburg provides
TAF14’s central theme – “Emerge” The constantly changing area from market to
slum to economic centre to creative hub, all representative of broader Johannesburg, should provide gallery
exhibitors with motivation for their curated spaces.
“Too few people have the opportunity to
acquire art let alone have the confidence to start their own art
collections which is why we started the Turbine Art Fair. The Fair is the
perfect platform for those wanting to start collecting South African art in a unique
and undaunting way bringing the best galleries and artists under one roof. The
whole experience offers something for everyone – a showcase of
contemporary art and artists, artisan food,architecture and Johannesburg
culture” says Glynis Hyslop,managing director The Forum Company, the
go–to company in Johannesburg for upmarket, stylish and
sophisticated events, including conferences and weddings. The Forum Company is
the main sponsor and organiser of TAF14.